01
Connect Meta in under 2 minutes
You start with OAuth — no CSV exports, no midnight spreadsheet rituals. DooScout plugs into Meta Ads and pulls your active creatives automatically.
Secure Meta OAuth · Daily sync · Up to 90 days of history
Creative Decision Intelligence · Meta Ads
Your clients' budgets
are leaking.Every single day.
Beauty brands waste 40–60% of Meta ad spend on creatives that stopped converting — often days before anyone notices. DooScout is the early warning system that tells you exactly where, and how much.
No credit card · Full feature access from day one
Built for agencies & beauty D2C brands managing Meta at scale
The Fatigue Score
4 signals. One number.
Every creative is scored 0–100 by comparing its first 7 days of performance against its most recent 7 days. The gap tells the story.
78
Score
Kill 6
$7k/day at risk
Watch 11
Trending down
Scale 4
Under-funded
0–40 Healthy41–65 Watch66–100 Burn
Know exactly what's burning — before CAC spikes
Weights adapt by campaign objective. Awareness leans on CPM & frequency; conversion leans on CTR. DooScout configures itself.
CTR Decline
Click-through drop launch week vs. last 7 days. Primary signal for conversion campaigns.
CPA Increase
Cost per acquisition worsening over time — maps directly to client profitability.
Frequency Growth
Same audience, same ad, too many times. Higher weight for awareness campaigns.
CPM Increase
Rising cost per 1,000 impressions as Meta’s algorithm works harder to find inventory.
Action Engine
Every creative bucketed. Every morning.
No manual review. No spreadsheets. Your team opens DooScout and knows exactly what needs attention today.
Kill
Score 70–100CPA rising 20%+ WoW. Stop the bleed — this creative is costing more than it’s earning.
$7,000/day at risk on the Kill List example
Scale
Score 0–40CPA 15%+ below account average, 7+ days live. Your winner — put more behind it.
Watch
Score 41–65Signals declining but not critical. Check back in 3–5 days before it enters the kill zone.
DooScout shows the recommendation — your team makes the call in Meta Ads Manager. No auto-pausing, ever. See the wasted spend estimator.
Wasted Spend Estimator
Revenue at risk, justified in 10 seconds.
$7,000
At risk today
Example from a Kill List creative still spending.
For every creative on the Kill List, DooScout shows one number: exactly how much budget is burning if this ad stays live. Not projected, not assumed — calculated from actual daily spend reallocated to a better-performing campaign. Clients approve the reallocation in 20 minutes, no back-and-forth.
Avg. daily spend × days to burnout = $ at risk — a conservative floor, built to protect agency trust.
01
Connect
Meta OAuth in under 2 minutes. No manual exports.
02
Score
Every active creative scored 0–100, every morning.
03
Act
Kill, Scale, Watch lists auto-generated. No gut calls.
04
Report
Up to 25 brand accounts, one agency dashboard.
Your journey
A morning story — from connect to clear action
Hover a step to preview — or scroll and the story advances on its own.
02
Every creative scored by morning
Overnight, each ad gets a Fatigue Score from 0–100. First 7 days vs last 7 days. The gap becomes a single number your team can act on before standup.
CTR · CPA · Frequency · CPM — weighted by campaign objective
03
Kill, Scale, or Watch — no gut calls
Lists refresh every morning. Kill what’s bleeding, Scale what’s winning, Watch what’s drifting. Humans stay in control — DooScout never auto-pauses spend.
Recommendations only · You decide in Ads Manager
04
One dashboard. Every brand account.
Agencies see the full book in one place — wasted spend estimates, days-to-burnout, and clear next steps clients can approve in minutes.
Up to 25 brand accounts · PDF export · Slack & email alerts
7–14
Days before ads die in silence
$0
Clear tools in market to stop it. Until now.
Built for
Agencies and beauty D2C — not a generic ad tool
Creative Decision Intelligence built specifically for beauty D2C brands and the agencies that run their Meta accounts — from day one.
Agencies
- Performance marketing agencies
- Multi-client Meta buyers
- Beauty & skincare specialists
- DTC-focused growth shops
D2C Brands
- Beauty & skincare DTC brands
- In-house performance teams
- $10K–$500K+ monthly spend
- US market · India
Pricing
Plans for agencies and beauty D2C teams
Tell us about your stack — we'll help you pick the right plan.
Starter
For lean teams watching a few brands closely.
- Fatigue Score + Kill / Scale / Watch
- Meta OAuth sync
- Up to 3 brand accounts
- Email alerts + PDF export
Most popular
Agency
Built for multi-client Meta buyers and beauty specialists.
- Everything in Starter
- Agency multi-brand dashboard
- Wasted spend estimator
- Slack alerts
- Priority email support
Agency Pro
Full MVP power for high-volume creative ops.
- Everything in Agency
- Up to 25 brand accounts
- Competitor tracker
- REST API + MCP server
- Advanced reporting
Enterprise
For larger books of business with custom needs.
- Everything in Agency Pro
- Custom SLAs & onboarding
- Dedicated success
- Security review support
Integrations
Plugs into the stack you already run
Meta Ads APIOAuth — 2 min connectDooScout MCP ServerREST APISlack AlertsEmail AlertsPDF ExportMulti-Account
Ready when you are
Start your 14-day free trial
No credit card · Full feature access from day one · dooscout.com
Contact Us
Questions or suggestions?
Tell us about your Meta accounts, team, or ideas for DooScout. We'll get back within one business day.
- yash@dooscout.com
- Co-founder
- Yash Upadhyay
- Phone
- +91 81412 61313